Artificial intelligence (AI) continues its pervasive entry into industries worldwide. The latest crypto industry adoptee is Crypto.com after it announced its new generative AI user assistant.

Crypto.com announced “Amy” on May 2. It is the new AI companion of the crypto exchange built to inform users with information on the industry, including real-time token prices and projects, historical events and more. According to the announcement, Amy, which uses ChatGPT as its base, is currently in the pilot phase to “gather learnings” before future expansion.

Abhi Bisarya, the executive vice president of product at Crypto.com, says the company is “bullish” on the usage of AI in crypto.

“As with other businesses and sectors, we see incredible potential and opportunity in the convergence of AI with the crypto industry and our platform specifically.”

A Crypto.com spokesperson told Cointelegraph that although these are the “early days” of generative AI, there is potential for “massive positive implications” for many industries if done responsibly.

“This is particularly the case for crypto when it comes to helping educate users about the underlying technology and financial services more broadly.”

As for drawbacks, the spokesperson said they expect a lot of feedback from this AI pilot, which will be “integrated into future upgrades.”

Related: Coinbase exec uses ChatGPT ‘jailbreak’ to get odds on wild crypto scenarios

Crypto.com joins the ranks of other cryptocurrency exchanges and wallets in the space that have integrated AI features into their platform. The OKX exchange recently launched an AI algorithm to capture crypto market volatility.

The Web3 infrastructure company Solana Labs announced its own ChatGPT-based plugin on April 26, which uses AI to fetch blockchain data to check wallet balances, transfer tokens and purchase NFTs.

Binance also launched an AI chatbot. Like Crytpo.com, the Binance chatbot emphasizes user education though the latter’s chatbot is specifically a part of its Web3 academy.

The cryptocurrency exchange and digital asset trading platform Bitget recently pledged $10 million towards the development of the Fetch.ai ecosystem, along with “providing consultations on marketing” and other services to help Fetch expand its business network. 

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