Warner’s The Flash goes Web3, to a lack of applause…

Warner Bros.’ nonfungible token (NFT) unit has unveiled a new Web3 experience for the recently released DC Comics superhero movie, The Flash, which reportedly flopped at the box office.

According to an announcement from Warner Bros. Digital Collectibles, The Flash Web3 Movie Experience will launch on July 18 and include NFT collections, augmented reality experiences, access to behind-the-scenes content and the entire film in 4K ultra HD, to name a few.

The project will be hosted on the Eluvio blockchain, which Warner Bros. has used in the past for similar Superman and The Lord of the Rings Web3 experiences.

The experience is being packaged as part of two different mystery bag editions, Mystery and Premium.

The Mystery edition will cost $35 and the Premium edition will cost $100, with the latter containing greater benefits and a shot at getting seemingly better NFTs.

Over on Twitter, the community reaction wasn’t overly enthusiastic.

It’s official, The Flash is the first new release movie to hit the blockchain! pic.twitter.com/sScukkA6Fw

— Warner Bros. Digital Collectibles (@WarnerBrosNFT) July 14, 2023

The top comment from user Satvik Sethi has 1,649 likes at the time of writing and simply states: “Pay your writers, and stop cash-grabbing Web3.”

Another user sarcastically wrote: “Wow, the Flash traveled back to 2021,” in reference to the manic NFT bull market of that year, while Twitter user Simon suggested that Warner Bros. needs to “fire” whoever is running their Web3 department.

Yuga Labs focusing on Otherside metaverse amid BAYC downturn

With the floor price of the Bored Ape Yacht Club (BAYC) NFTs tanking in 2023, Yuga Labs CEO Daniel Alegre has emphasized that the firm is working hard to build out its Otherside metaverse project.

Speaking at Fortune’s Brainstorm Tech conference on July 13, Alegre kept his cards close to his chest but outlined that Yuga’s plans for Otherside are “audacious” and, as such, will “take time” to come to fruition.

So far, Otherside has only been available for a couple of early access trips for the BAYC community, and it remains to be seen when the project will officially launch.

Providing a little more information, Alegre said that Otherside will “bring communities together” and “bring new and innovative Web3-based experiences starting with gaming.”

“As an NFT holder, you will be able to participate in drawing what we’re building, which is this Otherside metaverse,” he said.

Related: DeFi borrower uses luxury watch-backed NFT as collateral for a loan

Roi raises $3.6 million to build out app that compiles crypto alongside NFT holdings

On July 13, investment application startup Roi announced a $3.6 million funding round to develop its portfolio manager app.

The funding round was led by Spark Capital and included participation from NBA and Phoenix Suns star Kevin Durant’s venture capital firm, 35 Ventures, and Google’s Gradient Ventures, to name a few.

The Roi app enables users to track their stock, crypto and NFT holdings all in one place, as it can compile balances from a host of crypto/Web3 wallets to give the user a clear picture of their net worth.

It also allows users to trade across its list of supported brokerages and crypto wallets.

The startup plans to use the capital to help increase its headcount from the current five team members, expand product offerings, and hire legal and security experts.

Magnificent Century coming to The Sandbox

A widely popular Turkish TV series called Magnificent Century has partnered with The Sandbox to bring its intellectual property (IP) to the metaverse.

According to a July 14 article from Variety, the partnership was announced via a global launch event in Paris earlier in the week.

Turkish Hit Series ‘Magnificent Century’ Set For Launch on The Sandbox Metaverse https://t.co/wAwSFiID0l

— Variety (@Variety) July 14, 2023

As part of the partnership, The Sandbox users will be able to get their hands on 3D avatars depicting Magnificent Century characters by late 2023.

The TV series has reportedly had over 500 million viewers globally, and it marked the second major TV show IP to enter The Sandbox after The Walking Dead in 2021.

“We’re excited to welcome such a globally acclaimed Turkish series as ‘Magnificent Century’ at The Sandbox and further strengthen our growing presence in this important region,” said The Sandbox chief operating officer and co-founder Sebastien Borget at the event.

Other Nifty News

The Google Play store now allows video game publishers to sell NFT games in its store, according to a July 12 blog post from the store’s group product manager, Joseph Mills.

Blockchain gaming startup Spielworks recently partnered with the Web3 platform Mycelium Network to launch a program that allows full refunds for NFT purchases.