On top of creating Bored Ape Yacht Club and the Otherside — and owning Meebits, CryptoPunks, and 10KTF — Yuga Labs now acquires PROOF Collective, encompassing the celebrated Moonbirds, Oddities, Mythics, and the Grails exhibition series.

Bridging Creativity and Community

Daniel Alegre, CEO of Yuga Labs, expressed enthusiasm about the merger, highlighting the synergy between Moonbirds and Otherside and the potential for enhanced art and community initiatives within the Yuga ecosystem.

“As a company committed to championing art, culture, and community on the blockchain, we’re excited to have PROOF join the Yuga ecosystem,” Alegre commented on the official blog post.

“Moonbirds is a collection with great potential and many unifying brand elements with Otherside. We look forward to PROOF Collective becoming an important part of our ongoing art and community engagement efforts.”

Notably, Kevin Rose, CEO and Founder of PROOF, will transition to an advisory role after a brief handover, with Josh Ong, Jesse Bryan, and Amanda Gadbow leading the integration of Moonbirds and other pivotal assets into Yuga’s portfolio.