Coca-Cola Serbia is partnering with Solana NFT platform SolSea to present a unique NFT experience at the Exit Festival in Novi Sad, Serbia through July 9. At the heart of this collaboration lies the Magic Mirror activation from NFT infrastructure protocol All.Art. This digital installation, which will be located in the Coca-Cola Serbia zone at the festival, promises to transform how attendees interact with brands and merchandise.

The Magic Mirror and more

As a participant stands in front of the Magic Mirror, they’re virtually dressed in a random selection of merchandise in real-time 3D. Capturing this moment is as simple as scanning a QR code, creating an instantly-shareable memento from the festival.

However, this fusion of technology and engagement goes beyond the Magic Mirror. Leveraging the capabilities of Solana’s SolSea and the All.Art, the trio has curated an exclusive collection of Coca-Cola-branded merchandise that adds to the festival’s allure. This includes 3D models of short-sleeved and sleeveless shirts and, most notably, a batch of 100 exclusive hoodies paired with corresponding NFTs.

This isn’t Coca-Cola’s first foray into NFTs. The beverage giant has used Pride Month NFTs to generate charitable funds, as well as launch a collection of NFTs for the 2022 FIFA World Cup in Qatar. Similarly, they partnered with NFT platform OpenSea to generate funds to support Special Olympics International.

Coca-Cola Serbia aims to both capitalize on and expand on the larger brand’s NFT offerings. By doing so, they could pave the way for other regional arms of major companies to provide innovative experiences for customers who might not be able to access similar perks any other way.