{"id":10561,"date":"2022-05-06T13:37:18","date_gmt":"2022-05-06T13:37:18","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display\/"},"modified":"2022-05-06T13:37:19","modified_gmt":"2022-05-06T13:37:19","slug":"sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display\/","title":{"rendered":"Sony &#038; Theta Set to Launch \u20183D NFTs\u2019, Eye Tie-in with its Spatial Reality Display"},"content":{"rendered":"<div>\n<figure class=\"image\"><figcaption>Source: AdobeStock \/ Sundry Photography<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>Non-fungible tokens (NFT) are going 3D \u2013 and <strong>Sony<\/strong> wants to be the firm that takes them into a new dimension.<\/p>\n<p>In a press release shared with <i>Cryptonews.com<\/i>, the firm\u2019s partner in its initiative, South Korea\u2019s blockchain network operator <strong>Theta Labs <\/strong>(THETA), claimed that the new 3D NFTs had been designed to be used with Sony\u2019s Spatial Reality Display, a display unit that features a high-speed vision sensor, which follows users\u2019 eye movements to create 3Ds based on eye positions. The device does not make use of goggles or other eye-related accessories.<\/p>\n<p>The device went on sale in late 2020 and retails for around USD 5,000.<\/p>\n<p>Theta explained that in an initial \u201cpilot project,\u201d the parties would serve up a scenario whereby NFTs \u201crepresenting any in-world digital item, avatar or collectible can be visualized and displayed in glasses-free 3D mixed reality form.\u201d<\/p>\n<p>The move, the South Korean company stated, will bring \u201ca new reality and a physical presence to the metaverse.\u201d<\/p>\n<p>The project will include a \u201cTheta-powered\u201d NFT \u2013 ten copies of a token named \u201cThe Tiki Guy.\u201d The Sony tie-in comes with the fact that these ten tokens will allow owners with United States shipping addresses to redeem a Sony Spatial Reality Display device.<\/p>\n<p>The NFT\u2019s design is a nod to the Tiki masks that originated in ancient Polynesian and Hawaiian cultures: hand-carved, wooden decorative masks that represented deities and were intended to ward off evil spirits.<\/p>\n<p>Theta claimed that Sony\u2019s Spatial Reality Display would provide a \u201cwhoa, baby\u201d experience for NFTs, and would \u201cshowcase NFTs and virtual experiences in a whole new way.\u201d<\/p>\n<p>The mask-themed NFTs will be designed \u201cto showcase the next-generation capability of Sony\u2019s Spatial Reality Display,\u201d Theta added, and will let \u201ccollectors\u201d view their \u201cdigital metaverse assets\u201d in what the company called \u201ca truly 3D accessory-free way.\u201d<\/p>\n<p>For those without access to 3D display units, the company said that \u201cusers will also be able to purchase 2D versions for viewing on conventional displays.\u201d<\/p>\n<p>Theta added that the collaboration would allow NFTs \u201crepresenting any in-world digital item, avatar or collectible\u201d to \u201cbe visualized and displayed in glasses-free 3D mixed reality form,\u201d helping to \u201cbring a new reality and a physical presence to the metaverse.\u201d<\/p>\n<p>Sony, meanwhile, was quoted as stating that the NFT project was \u201cjust the latest way\u201d it could showcase its \u201crapid adoption of metaverse-friendly technology.\u201d<\/p>\n<p>Sony\u2019s music and entertainment arms have previously been active on the NFT front, with tie-ins ranging from a \u201cBaby Shark\u201d token issuance with the viral video\u2019s South Korean creator <strong>Pinkfong<\/strong> to \u201cSpider-Man\u201d-related NFTs. Last month, both Sony and its rival <strong>Universal<\/strong> announced they had partnered with <strong>Snowcrash<\/strong>, an NFT trading platform affiliated with the veteran rock superstar Bob Dylan.<\/p>\n<p>Theta, meanwhile, teamed up with the smartphone-making team at <strong>Samsung<\/strong> back in February this year to launch a range of NFT digital collectibles to mark the launch of two new Samsung smart devices, the Galaxy S22 and the Tab S8. Customers who pre-booked and pre-ordered devices in South Korea were granted access to commemorative NFTs.<\/p>\n<p>____<\/p>\n<p><strong>\u00a0<\/strong><br \/>&#8211; Sony Interactive Entertainment Patented an eSports Betting Platform<br \/>&#8211; Sony Just Proved That It Is Interested in Security Tokens<\/p>\n<p>&#8211; Asian Biz Giants SK, Bandai, Line Bolster Metaverse, NFT Operations<br \/>&#8211; Nifty Gateway to Develop &#8216;Smart TV NFT Platform&#8217; with Samsung<\/p>\n<p>&#8211; Kraken Enters NFT Game with Waitlist for New Multi-Chain Marketplace<br \/>&#8211; Japanese Automakers Toyota and Nissan Unveil Metaverse Plans<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Source: AdobeStock \/ Sundry Photography \u00a0 Non-fungible tokens (NFT) are going 3D \u2013 and Sony wants to be the firm that takes them into a new dimension. In a press release shared with Cryptonews.com, the firm\u2019s partner in its initiative, South Korea\u2019s blockchain network operator Theta Labs (THETA), claimed that the new 3D NFTs had [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-10561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony &amp; Theta Set to Launch \u20183D NFTs\u2019, Eye Tie-in with its Spatial Reality Display | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony &amp; Theta Set to Launch \u20183D NFTs\u2019, Eye Tie-in with its Spatial Reality Display | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"Source: AdobeStock \/ Sundry Photography \u00a0 Non-fungible tokens (NFT) are going 3D \u2013 and Sony wants to be the firm that takes them into a new dimension. In a press release shared with Cryptonews.com, the firm\u2019s partner in its initiative, South Korea\u2019s blockchain network operator Theta Labs (THETA), claimed that the new 3D NFTs had [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nftandcrypto-news.com\/nft\/sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display\/\" \/>\n<meta property=\"og:site_name\" content=\"NFT &amp; Crypto News\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-06T13:37:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T13:37:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nftandcrypto-news.com\/wp-content\/uploads\/2022\/05\/adobestock-sundry-photography-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nftandcrypto-news.com\/nft\/sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nftandcrypto-news.com\/nft\/sony-theta-set-to-launch-3d-nfts-eye-tie-in-with-its-spatial-reality-display\/\"},\"author\":{\"name\":\"Staff\",\"@id\":\"https:\/\/nftandcrypto-news.com\/#\/schema\/person\/352194e8b0cb9ae3ad5480e201b5f792\"},\"headline\":\"Sony &#038; 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