{"id":11469,"date":"2022-06-10T05:18:11","date_gmt":"2022-06-10T05:18:11","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/crypto\/barbie-verse-mattel-inks-multi-year-deal-with-cryptoys-nft-marketplace\/"},"modified":"2022-06-10T05:18:13","modified_gmt":"2022-06-10T05:18:13","slug":"barbie-verse-mattel-inks-multi-year-deal-with-cryptoys-nft-marketplace","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/crypto\/barbie-verse-mattel-inks-multi-year-deal-with-cryptoys-nft-marketplace\/","title":{"rendered":"Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace"},"content":{"rendered":"
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Major toy brand Mattel has signed a multi-year partnership with forthcoming toy-focused non-fungible token (NFT) marketplace Cryptoys to exclusively feature its brands on the platform.<\/p>\n
Cryptoys is expected to launch in late summer 2022 on the Flow (FLOW) blockchain and is the flagship product of OnChain Studios which has received funding from crypto-interested venture capital firms such as Andreessen Horowitz (a16z) and Dapper Labs.<\/p>\n
OnChain Studios also plans to make a Cryptoys metaverse and other play-to-earn games where Mattel’s intellectual property \u2014 including Barbie, Hot Wheels, and Masters of the Universe among many others \u2014 will be made into playable avatars.<\/p>\n
Mattel President and Chief Operating Officer Richard Dickson said it was the \u201cfirst toy company to launch NFTs\u201d and that the brand sees \u201cincredible opportunity in the Metaverse for our cherished brands and iconic IP.\u201d<\/p>\n
The partnership was teased by Cryptoys on June 8 with its Twitter account posting a cryptic 17-second video featuring some of Mattel\u2019s retro product advertisements.<\/p>\n
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