{"id":12643,"date":"2022-08-01T22:01:51","date_gmt":"2022-08-01T22:01:51","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/music\/muse-is-launching-the-worlds-first-chart-eligible-nft-album\/"},"modified":"2022-08-01T22:01:55","modified_gmt":"2022-08-01T22:01:55","slug":"muse-is-launching-the-worlds-first-chart-eligible-nft-album","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/music\/muse-is-launching-the-worlds-first-chart-eligible-nft-album\/","title":{"rendered":"Muse Is Launching the World’s First Chart-Eligible NFT Album"},"content":{"rendered":"
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It turns out, Napster and Limewire were just the beginning. The music industry has undergone seismic shifts in the past 20 years, but it lives on today as a largely digital industry. And, since the music NFT marketplace Serenade partnered with Warner Records U.K., that trend will likely continue, at scale. Together, they\u2019ve announced a new music format: the Digital Pressing. And this will be the first of its kind \u2014 a chart-eligible music NFT explicitly aimed toward the most ardent of fans, according to a press release shared with nft now.<\/p>\n

Digital Pressing is a new chart-eligible music format that hopes to offer music fans worldwide all of the perks of a physical release, along with the convenience of traditional digital downloads. And it comes on the heels of including digital downloads and digital streams as part of Billboard\u2019s methodology for creating music charts that accurately represent the popular music of the times.<\/p>\n

A new format for music<\/h2>\n

Speaking on the potential impact of this new music format, Serenade founder Max Shand stated in a press release that \u201cDigital Pressings will be a game changer on the global stage,\u201d expressing that this new format allows artists to \u201coffer their international audiences something truly unique and engaging,\u201d Shand said.<\/p>\n

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1\/ Today we announced Serenade\u2019s newest offering, the Digital Pressing. I thought I\u2019d share what a Digital Pressing is, and our vision for its future \ud83e\uddf5<\/p>\n

\u2014 Max Shand \ud83c\udf33,\ud83c\udf34 (@max_shand) August 1, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

Shand spoke further on his vision for the Digital Pressing format in a Twitter thread<\/a>, highlighting it as a means to further democratize the concept of the album release cycle for musicians across the globe. Digital Pressings are positioned as providing musicians opportunities to package their work similarly to how they would via a traditional vinyl release with none of the downsides.<\/p>\n

Aside from touting a two-week lead time, compared to the six to nine months required for a vinyl release, Digital Pressings could also be far more environmentally friendly. According to Serenade\u2019s press release, \u201cone average 12[-inch] vinyl has the equivalent carbon footprint of 197,100 Digital Pressings.\u201d<\/p>\n

Spearheading the launch of this format is the English rock band Muse, who are set to launch their ninth studio album Will of the People<\/em> on August 26 under this new format. For longtime Muse fans, this move is set to create an interesting parallel with the fellow English music group Radiohead, who famously broke convention when they released the long-awaited 2007 effort In Rainbows<\/em> via a \u201cpay what you want\u201d digital download.<\/p>\n

Each Digital Pressing of Will of the People<\/em> \u2014 and all subsequent albums released under this format \u2014 will count toward one physical album sale on the charts. For this pilot launch, sales data will register on music charts in the U.K. and Australian music markets.<\/p>\n<\/p><\/div>\n