{"id":13852,"date":"2022-09-12T19:50:33","date_gmt":"2022-09-12T19:50:33","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/lamborghinis-second-epic-road-trip-nfts-take-utility-to-new-levels\/"},"modified":"2022-09-12T19:50:47","modified_gmt":"2022-09-12T19:50:47","slug":"lamborghinis-second-epic-road-trip-nfts-take-utility-to-new-levels","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/lamborghinis-second-epic-road-trip-nfts-take-utility-to-new-levels\/","title":{"rendered":"Lamborghini&#8217;s Second \u2018Epic Road Trip\u2019 NFTs Take Utility to New Levels"},"content":{"rendered":"<div>\n<h2 id=\"h-the-alpha\">The Alpha:<\/h2>\n<ul>\n<li>Automobili Lamborghini launched its second collection of The Epic Road Trip on Monday, in a campaign consisting of monthly drops that run until March 2023, according to information shared during an interview between Lamborghini Marketing Director Christian Mastro and nft now.<\/li>\n<\/ul>\n<ul>\n<li>The campaign launched on August 8, 2022, in collaboration with Web3 studios NFT PRO and INVNT.ATOM. It consisted of four animated NFTs featuring an Aventador SVJ Roadster depicted in various scenes set on both the Moon and Mars. The fourth NFT in each month\u2019s collection is a unique piece limited to only 63 editions.<\/li>\n<\/ul>\n<ul>\n<li>Starting with its second collection, Lamborghini is also giving its Epic Road Trip NFTs new utilities and benefits.<\/li>\n<\/ul>\n<hr class=\"wp-block-separator\">\n<h2>Why it matters<\/h2>\n<p>This isn\u2019t Lamborghini\u2019s first foray into the NFT space, but it is its biggest and most significant to date. The Epic Road Trip will last for eight months and culminate in a special reveal, the details of which the company is keeping close to the chest for the time being. Balancing that large time scale is the collection\u2019s exclusivity factor of releasing just four NFTs per month four days at a time.<\/p>\n<p>\u201c[At Lamborghini,] we always try to be unexpected, that\u2019s one of the values of the brand,\u201d explained Christian Mastro while speaking to nft now. \u201cFor us, NFTs are one of those things that can really make a big difference in a world that is becoming a hybrid between digital and physical. I think it is important for the owners, not just for the fans, to be able to enjoy Lamborghini in a different space.\u201d<\/p>\n<p>True to the campaign\u2019s theme, various locations give the NFT animations a backdrop, which includes locations in space and iconic cities across the globe. In a nod to the company\u2019s 1963 founding, the three \u201cregular\u201d NFTs of each month\u2019s drop will sell for $196.30, while the fourth special-edition NFT will sell for $1,963. To reward collector loyalty, those who purchase all of the monthly NFTs (either the three regular or the three regular plus the limited edition fourth NFT) will receive a special NFT at the end of the campaign.<\/p>\n<h2>What\u2019s next<\/h2>\n<p>More utility. Ahead of the September drop, Lamborghini is introducing new features to the collection. Fans who buy three of a month\u2019s regular set of NFTs will gain priority access to that month\u2019s fourth rare NFT an hour ahead of its public release. Those who gather all eight of each drop\u2019s rare NFT will complete what the company calls the \u201cgold\u201d NFT puzzle to access exclusive benefits to their owners at the end of the campaign. These collectors will also receive a Lamborghini GLB file, enabling them to \u201cvirtualize\u201d a to-be-determined Lamborghini model in the metaverse.<\/p>\n<figure class=\"wp-block-image size-full\"><figcaption>via Lamborghini<\/figcaption><\/figure>\n<p>Those who purchase two complete monthly collections will receive digital artwork by Mitja Borkert, Head of Design at Lamborghini, produced specifically for the campaign. Collectors of all first fourth months\u2019 NFTs will have the opportunity to join a special tour of the company\u2019s Sant\u2019Agata Bolognese headquarters.<\/p>\n<p>Mastro believes that the company\u2019s January 2022 release of five Lamborghini Ultimae NFTs from Swiss artist Fabian Oefner, in addition to its April release of a 1 of 1 NFT of the last Aventador Coup\u00e9 ever produced, helped the company understand just how passionate their fan and customer base is. And as a brand that prides itself on being innovative and taking risks, the progression into NFTs was a natural one for the company.<\/p>\n<p>The company emphasized how valuable the Web3 medium is to a name like Lamborghini. More than an occasional publicity stunt or a revenue generator, they are a way to carry the brand into the future.<\/p>\n<p>\u201cThis is what the new generation is looking for,\u201d Mastro explained. \u201cI remember when I was a kid that I was collecting stickers of soccer players and cars. The new generation is collecting things on their phones. NFTs are as important as any other licensing business we have.\u201d<\/p>\n<h4>But wait! There\u2019s more:\u00a0<\/h4>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Alpha: Automobili Lamborghini launched its second collection of The Epic Road Trip on Monday, in a campaign consisting of monthly drops that run until March 2023, according to information shared during an interview between Lamborghini Marketing Director Christian Mastro and nft now. The campaign launched on August 8, 2022, in collaboration with Web3 studios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-13852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lamborghini&#039;s Second \u2018Epic Road Trip\u2019 NFTs Take Utility to New Levels | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/lamborghinis-second-epic-road-trip-nfts-take-utility-to-new-levels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lamborghini&#039;s Second \u2018Epic Road Trip\u2019 NFTs Take Utility to New Levels | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"The Alpha: Automobili Lamborghini launched its second collection of The Epic Road Trip on Monday, in a campaign consisting of monthly drops that run until March 2023, according to information shared during an interview between Lamborghini Marketing Director Christian Mastro and nft now. 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