{"id":14364,"date":"2022-10-04T11:11:57","date_gmt":"2022-10-04T11:11:57","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/crypto\/latin-grammy-awards-signs-three-year-contract-for-award-show-nfts\/"},"modified":"2022-10-04T11:12:00","modified_gmt":"2022-10-04T11:12:00","slug":"latin-grammy-awards-signs-three-year-contract-for-award-show-nfts","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/crypto\/latin-grammy-awards-signs-three-year-contract-for-award-show-nfts\/","title":{"rendered":"Latin Grammy Awards signs three-year contract for award show NFTs"},"content":{"rendered":"<p><\/p>\n<div data-v-6ebd806f=\"\">\n<p>This year\u2019s 64th Latin Grammy Awards will have its first-ever nonfungible token (NFT) collection after the Latin Recording Academy signed a three-year contract for award show-related NFTs.<\/p>\n<p>The aforementioned partnership is between the Latin Recording Academy, which is behind the Latin Grammys, and OneOf, a Web3 music platform. Each collection, which will lead up to that year\u2019s award show, will include drops highlighting Latin music.<\/p>\n<p>According to Manuel Abud, the CEO of the Latin Recording Academy, this is a new form of musical innovation and a way for fans to \u201cown a piece of the Latin GRAMMYs:\u201d<\/p>\n<blockquote><p>\u201cThe Latin Recording Academy is committed to exploring innovative, new ways to celebrate excellence in Latin music and to connect music to other art forms in our culture, including visual and digital arts.\u201d<\/p><\/blockquote>\n<p>The Latin Grammy Awards NFTs will drop throughout October in the lead-up to the award show on Nov. 18.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Grammys 2022: NFTs hot topic of discussion among musicians and industry experts<\/em><\/strong><\/p>\n<p>This comes after OneOf\u2019s partnership with the Grammy Awards, in which it also planned a three-year NFT release plan. The first collection was released coinciding with the 64th Grammys, for which Binance was the official crypto exchange partner.<\/p>\n<p>The Grammys are not the first major award show with Web3 integrations. Earlier this year the MTV Video Music Awards announced its newest award category of \u201cBest Metaverse Performance.\u201d<\/p>\n<p>Additionally, music industry giants have been rapidly adopting Web3 technologies to upgrade their businesses. Sony Music filed a trademark application for NFT-authenticated music on Aug. 30 of this year.<\/p>\n<p>Musicians have been utilizing the technology to release NFT singles or to improve music rights and licensing. Moreover, NFTs officially became recognized as a chart-eligible format, with musicians such as Muse taking advantage of the development.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s 64th Latin Grammy Awards will have its first-ever nonfungible token (NFT) collection after the Latin Recording Academy signed a three-year contract for award show-related NFTs. The aforementioned partnership is between the Latin Recording Academy, which is behind the Latin Grammys, and OneOf, a Web3 music platform. Each collection, which will lead up to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-14364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Latin Grammy Awards signs three-year contract for award show NFTs | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/crypto\/latin-grammy-awards-signs-three-year-contract-for-award-show-nfts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latin Grammy Awards signs three-year contract for award show NFTs | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"This year\u2019s 64th Latin Grammy Awards will have its first-ever nonfungible token (NFT) collection after the Latin Recording Academy signed a three-year contract for award show-related NFTs. The aforementioned partnership is between the Latin Recording Academy, which is behind the Latin Grammys, and OneOf, a Web3 music platform. 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