{"id":16737,"date":"2023-02-06T22:30:41","date_gmt":"2023-02-06T22:30:41","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/crypto\/crypto-ad-deals-for-super-bowl-lvii-fell-apart-after-ftx-collapse-report\/"},"modified":"2023-02-06T22:30:43","modified_gmt":"2023-02-06T22:30:43","slug":"crypto-ad-deals-for-super-bowl-lvii-fell-apart-after-ftx-collapse-report","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/crypto\/crypto-ad-deals-for-super-bowl-lvii-fell-apart-after-ftx-collapse-report\/","title":{"rendered":"Crypto ad deals for Super Bowl LVII fell apart after FTX collapse: Report"},"content":{"rendered":"<p><\/p>\n<div data-v-5a4050f8=\"\">\n<p>Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad spots for cryptocurrency companies as they did in 2022.<\/p>\n<p>According to a Feb. 6 Associated Press report, there had been four potential deals with crypto firms for commercials costings roughly $6 to $7 million in the 2023 Super Bowl, all of which fell apart following the FTX bankruptcy filing in November. Fox Sports\u2019 executive vice president of ad sales Mark Evans reportedly said there would be \u201czero representation\u201d from major crypto companies on Feb. 12, when roughly 100 million people could be tuned in to the football game.<\/p>\n<p>During Super Bowl LVI in 2022, companies including FTX, eToro, Crypto.com and Coinbase debuted ads. The FTX commercial, which aired roughly nine months prior to the firm filing for Chapter 11 bankruptcy and former CEO Sam Bankman-Fried being charged with fraud, featured comedian Larry David telling customers: \u201cdon\u2019t miss out\u201d on crypto. <\/p>\n<p>David was later included in a class-action lawsuit alleging he promoted the crypto exchange to investors without performing any due diligence. Other celebrities who backed crypto companies including Matt Damon \u2014 for Crypto.com \u2014 and tennis star Naomi Osaka \u2014 for FTX \u2014 have likewise faced criticism from users. <\/p>\n<p><iframe title=\"FTX Super Bowl  Don&#039;t miss out  with Larry David\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hWMnbJJpeZc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Despite the AP report, gaming startup Limit Break announced on Feb. 6 that it will air an interactive advertisement during Super Bowl LVII in which it plans to give away dragon-themed nonfungible tokens, or NFTs. The ad will seemingly not feature a celebrity, but rather include a QR code for viewers to scan. <\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Tom Brady and other celebrities named in class-action lawsuit against FTX<\/em><\/strong><\/p>\n<p>Many global authorities have targeted crypto ads in the wake of the 2022 market crash and firms including FTX, Voyager Digital, BlockFi, and Celsius Network declaring bankruptcy. The United States Federal Trade Commission has reportedly opened an investigation into several crypto firms for \u201cpossible misconduct concerning digital assets.&#8221; In January, the governor of the Central Bank of Ireland also said he would support legislation banning the advertisement of crypto projects to young people.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad spots for cryptocurrency companies as they did in 2022. According to a Feb. 6 Associated Press report, there had been four potential deals with crypto firms for commercials [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-16737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto ad deals for Super Bowl LVII fell apart after FTX collapse: Report | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/crypto\/crypto-ad-deals-for-super-bowl-lvii-fell-apart-after-ftx-collapse-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crypto ad deals for Super Bowl LVII fell apart after FTX collapse: Report | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad spots for cryptocurrency companies as they did in 2022. 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