{"id":18550,"date":"2023-05-11T07:25:08","date_gmt":"2023-05-11T07:25:08","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/crypto\/we-cant-keep-putting-band-aids-on-the-current-system-okx-cmo\/"},"modified":"2023-05-11T07:25:11","modified_gmt":"2023-05-11T07:25:11","slug":"we-cant-keep-putting-band-aids-on-the-current-system-okx-cmo","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/crypto\/we-cant-keep-putting-band-aids-on-the-current-system-okx-cmo\/","title":{"rendered":"‘We can’t keep putting band-aids on the current system’ \u2014 OKX CMO"},"content":{"rendered":"
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A provocative new advertising campaign from cryptocurrency exchange OKX is challenging messages from traditional finance and Web3 competitors by calling for a rewrite of current financial and digital systems.<\/p>\n
The company released its latest production-quality advert, which subtly takes aim at\u00a0the American exchange Coinbase and the wider traditional finance space. In an in-depth interview with Cointelegraph, OKX CMO Haider Rafique outlined the exchange\u2019s belief that blockchain-enabled technology is imperative in rebuilding financial infrastructure and empowering digital ownership. <\/p>\n
Under Rafique\u2019s tenure as CMO, OKX has embarked on high-profile partnerships and bold advertising campaigns with the likes of Manchester City and Formula1 team McLaren that have exposed cryptocurrencies and Web3 offerings to massive audiences around the world.<\/p>\n
\nInflation, data breaches, and censorship are symptoms of a broken system. \u200d<\/p>\n
Enter #Web3<\/a> – trustless, transparent, & permissionless. It makes economic freedom accessible & financial inclusion possible. \u270a\u2728#RewriteTheSystem<\/a> with #OKX<\/a>: https:\/\/t.co\/ECwmYkwE5r pic.twitter.com\/sooaT03Kkx<\/a><\/p>\n