{"id":20010,"date":"2023-07-15T03:59:08","date_gmt":"2023-07-15T03:59:08","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/puma-roc-nation-celebrate-hip-hop-with-phygital-sneaker-drop\/"},"modified":"2023-07-15T03:59:25","modified_gmt":"2023-07-15T03:59:25","slug":"puma-roc-nation-celebrate-hip-hop-with-phygital-sneaker-drop","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/puma-roc-nation-celebrate-hip-hop-with-phygital-sneaker-drop\/","title":{"rendered":"Puma, Roc Nation Celebrate Hip-Hop With Phygital Sneaker Drop"},"content":{"rendered":"
In a fusion of fashion, music, and blockchain technology, NFT firm Legitimate has entered a partnership with Puma and Roc Nation for the release of a unique sneaker collection. Dubbed the Evolution of the Mixtape, the collection is a celebration of hip-hop\u2019s 50th anniversary, and promises buyers access to exclusive music content from Roc Nation.<\/p>\n
The collection includes three sneaker models: Cassette Tape, Playlist, and Disc. Part of what makes these sneakers unique is an embedded near-field communication (NFC) chip, called the LGT Tag, located in the shoe\u2019s tongue. By scanning this chip, owners will unlock a digital portal showcasing weekly mixtapes, never-before-released tracks, and behind-the-scenes content from Roc Nation artists.<\/p>\n
Legitimate\u2019s founder and CEO, Calvin Chan, emphasized in an interview with CoinDesk<\/em> <\/em>that the partnership with Puma and Roc Nation extends beyond the storytelling of a cultural movement\u2014 it actively expands fans\u2019 access to their favorite music artists.\u00a0<\/p>\n