{"id":20940,"date":"2023-08-09T19:44:04","date_gmt":"2023-08-09T19:44:04","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/x-creators-cash-in-big-on-impression-based-payouts\/"},"modified":"2023-08-09T19:44:04","modified_gmt":"2023-08-09T19:44:04","slug":"x-creators-cash-in-big-on-impression-based-payouts","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/x-creators-cash-in-big-on-impression-based-payouts\/","title":{"rendered":"X Creators Cash in Big on Impression-Based Payouts"},"content":{"rendered":"
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Surely you\u2019ve noticed over the past few days \u201cX\u201d (formerly Twitter) users have been sharing screenshots of their first advertising payouts from the platform, ranging from $50 to as much as $12,000 and higher. The platform\u2019s monetization mechanism kicked off in July, offering creators an ad revenue share (similar to YouTube) for those that meet X\u2019s requirements.\u00a0<\/p>\n

To be eligible for X\u2019s Subscriptions, <\/em>which enables users subscribed to Twitter Blue (now known as \u201cX Premium\u201d) to earn monthly income from the content they create, users must meet certain criteria \u2013 even with their paid verification checkmark.<\/p>\n

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What Creators Need to Know<\/h2>\n

You Must Be a \u2018Premium\u2019 User<\/h3>\n

Before the conversation of monetizing from X even begins, users 18 years or older must be an active Twitter Blue (\u201cX\u201d Premium) user or have a Verified Organizations subscription that maintains a minimum follower count of 500 people.<\/p>\n

Impressions > Quality<\/h3>\n

Forget quality control, eligible creators are required to have garnered (and maintained) 15 million+ tweet impressions in the past three months \u2013 this was increased from the previous requirement of 5 million impressions within a three month period.<\/p>\n

How You Get Paid<\/h3>\n

When setting up the Subscription offering, X Premium users are eligible to get paid up to 97% of the revenue<\/a> that X has earned from selling access to that user\u2019s Subscriptions, after in-app purchase fees \u2013 until that user reaches $50,000 in lifetime earnings from X across all of the platform\u2019s monetization products.\u00a0<\/p>\n

When withdrawing payments from Stripe, creators must withdraw an amount greater than $50. However, X says that it will be providing additional withdrawal options in the future.\u00a0<\/p>\n

Shouldn\u2019t Quality Be a Factor?<\/h2>\n

Always.\u00a0<\/p>\n

While impressions are a major indicator of the type of content that seems to resonate with users, it\u2019s not everything \u2013 and shouldn\u2019t be treated as such. Even though a piece of content may receive 15 million impressions (or more), doesn\u2019t mean that content is actually valuable to the targeted audience.<\/p>\n

The decision by X to prioritize impressions over quality shouldn\u2019t come as a surprise, given the platform\u2019s \u201cmission\u201d to hold itself out as a \u201cfree speech platform<\/a>\u201d that has facilitated and allowed harmful speech and impersonation to control the nature of how the platform operates.\u00a0<\/p>\n

Since Elon Musk introduced the paid verification mechanism, it has completely diminished the name, image, and likeness of public figures and established brands and media publishers at the expense of wanting everyone to be afforded the same resources, which ironically, are only available through X\u2019s pay-to-play model.<\/p>\n

Earlier this month, X sued the Center for Countering Digital Hate (CCDH), a non-profit group that openly targets companies through their published reports highlighting conduct that embraces hate speech and disinformation.\u00a0<\/p>\n

According to the lawsuit, X accused CCDH of intentional interference with its business relationships by allegedly driving advertisers away and encouraging an unnamed individual to collect proprietary information by unlawful access to X\u2019s systems.\u00a0<\/p>\n

\u201cThe truth is that he\u2019s [Elon Musk] been casting around for a reason to blame us for his own failings as a CEO,\u201d CCDH\u2019s CEO Imran Ahmed said in an interview with CNN, \u201cbecause we all know that when he took over, he put up the bat signal to racists and misogynists, to homophobes, to antisemites, saying \u2018Twitter is now a free-speech platform.\u2019 \u2026 And now he\u2019s surprised when people are able to quantify that there has been a resulting increase in hate and disinformation.\u201d<\/p>\n<\/p><\/div>\n