{"id":21279,"date":"2023-08-18T03:37:35","date_gmt":"2023-08-18T03:37:35","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/mcdonalds-wants-to-bring-grimace-to-the-masses-with-free-nft-drop\/"},"modified":"2023-08-18T03:37:37","modified_gmt":"2023-08-18T03:37:37","slug":"mcdonalds-wants-to-bring-grimace-to-the-masses-with-free-nft-drop","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/mcdonalds-wants-to-bring-grimace-to-the-masses-with-free-nft-drop\/","title":{"rendered":"McDonald\u2019s Wants to Bring \u2018Grimace\u2019 to the Masses With Free NFT Drop"},"content":{"rendered":"<div>\n<p class=\"\">McDonald\u2019s is releasing 2,000 free and exclusive Grimace digital collectibles, each with its own design, in Singapore, according to an initial report from <em>Decrypt<\/em>.\u00a0<\/p>\n<p>The fast food chain\u2019s iconic Grimace character, best known for his friendly and playful personality, has served as one of McDonald\u2019s signature characters for over 50 years.\u00a0<\/p>\n<p>This summer, it debuted a limited-time Grimace birthday meal, which included a vanilla-berry-flavored milkshake, in celebration of the mascot\u2019s 52nd birthday. The #grimacemilkshake which went viral across social media (2.9 billion views on TikTok) and helped boost McDonald\u2019s Q2 sales over 10% in the U.S. and almost 12% globally.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThe McDonald\u2019s brand has never been stronger and I remain inspired by the ability of the McDonald\u2019s System to create cultural conversations and develop industry-leading innovations,\u201d Chris Kempczinski, McDonald\u2019s CEO, said in a June statement to <em>Fortune<\/em>.\u00a0<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-grimace-nfts\">Grimace NFTs<\/h2>\n<p>This new initiative from McDonald\u2019s, according to the report, brings Grimace into the current digital collectibles phenomenon, giving customers a chance to own a piece of McDonald\u2019s history with Polygon-based NFTs that will afford access to \u201cexclusive treats in the future.\u201d<\/p>\n<p>Powered by crypto startup Bandwagon Labs and in collaboration with digital artist \u201cThe Hidden Walls,\u201d the fast food chain will begin dropping a \u201csoulbound token\u201d on the week of August 21 through the official McDonald\u2019s mobile app in Singapore. This soulbound token also prevents the holder from selling it or transferring it upon its initial minting off Polygon.\u00a0<\/p>\n<p>For Singapore, having a global brand like McDonald\u2019s embrace NFT technology is another testament to the country\u2019s rapid innovation and technological advancement that has other countries trying to \u201ckeep up with the Joneses.\u201d<\/p>\n<p>Chee also noted that by digitizing Grimace, this helps to evolve its character from pure nostalgia that many of us grew up on to something for all generations to enjoy \u2013 that is, assuming they have some minimal understanding of blockchain technology and digital collectibles.\u00a0<\/p>\n<p>McDonalds first started playing with digital collectibles in 2021 as the food chain celebrated the McRib\u2019s 40th anniversary in the United States, while subsequently launching its own metaverse world, McNuggets Land, inside The Sandbox.\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s is releasing 2,000 free and exclusive Grimace digital collectibles, each with its own design, in Singapore, according to an initial report from Decrypt.\u00a0 The fast food chain\u2019s iconic Grimace character, best known for his friendly and playful personality, has served as one of McDonald\u2019s signature characters for over 50 years.\u00a0 This summer, it debuted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-21279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s Wants to Bring \u2018Grimace\u2019 to the Masses With Free NFT Drop | NFT &amp; 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