{"id":21657,"date":"2023-08-28T21:55:40","date_gmt":"2023-08-28T21:55:40","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/walmart-poclab-debut-cultureverse-a-tribute-to-hip-hop\/"},"modified":"2023-08-28T21:56:04","modified_gmt":"2023-08-28T21:56:04","slug":"walmart-poclab-debut-cultureverse-a-tribute-to-hip-hop","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/walmart-poclab-debut-cultureverse-a-tribute-to-hip-hop\/","title":{"rendered":"Walmart, POClab Debut \u2018Cultureverse,\u2019 A Tribute to Hip-Hop"},"content":{"rendered":"<div>\n<p class=\"\">On Monday (August 28), retail giant Walmart and next-gen creative studio People of Crypto Lab (POClab) unveiled \u2018Cultureverse\u2019 \u2013 an immersive virtual experience that pays homage to the 50th anniversary of Hip-Hop and the profound influence of Black culture, according to a press release shared with nft now.<\/p>\n<p>Since 2021, the studio has been at the forefront of merging culture and technology, demonstrated by their groundbreaking #MetaPride initiative that introduced the world\u2019s first Pride festival in the metaverse. Some of its key partners include The Sandbox, Animoca Brands, Gaingels, ConcreteRose, Tess Ventures, and more.<\/p>\n<p>Scheduled for a September launch, Cultureverse will debut on Spatial, embarking on an interactive virtual journey that serves as both a heartfelt tribute to Hip-Hop\u2019s early visionaries and an exploration of its dynamic evolution, including expanding technology accessibility for Black creators.\u00a0<\/p>\n<p>This initiative represents a natural extension of POClab\u2019s ongoing commitment to spotlighting marginalized communities, as it continues to pursue its mission of driving change through meaningful digital connections while celebrating cultural heritage.<\/p>\n<p>The experience is supported by the annual hip-hop music festival, Rock the Bells, in addition to other partners who weren\u2019t named. As a leading collaborator in this venture, Walmart will leverage its <em>Black &amp; Unlimited<\/em> platform to amplify the potential of Black creators, makers, and entrepreneurs.\u00a0<\/p>\n<p>Through custom programming and unique collaborations integrated into the Cultureverse experience, Walmart wants to foster real-world impact through the virtual realm by working to empower a new generation of culture builders.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cCultureverse presents a unique opportunity to bring Walmart\u2019s Black &amp; Unlimited platform to the virtual world for the first time \u2013 all with the goal of inspiring a new generation of Black creators, entrepreneurs and culture builders and creating real-world impact in the process,\u201d said Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart.<\/p>\n<\/blockquote>\n<p>Beyond serving as a one-time experience, Cultureverse emerges as a movement that signifies a shared dedication to inclusivity and representation of underrepresented voices.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cWe are very proud to introduce Cultureverse and its mission, celebrating Black culture\u2019s impact on society. This collaboration with Walmart\u2019s Black &amp; Unlimited aims to inspire a new generation of Black creators and foster an environment of innovation and inclusivity,\u201d said Simone Berry, co-founder of POClab.<\/p>\n<\/blockquote><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On Monday (August 28), retail giant Walmart and next-gen creative studio People of Crypto Lab (POClab) unveiled \u2018Cultureverse\u2019 \u2013 an immersive virtual experience that pays homage to the 50th anniversary of Hip-Hop and the profound influence of Black culture, according to a press release shared with nft now. Since 2021, the studio has been at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-21657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Walmart, POClab Debut \u2018Cultureverse,\u2019 A Tribute to Hip-Hop | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/walmart-poclab-debut-cultureverse-a-tribute-to-hip-hop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart, POClab Debut \u2018Cultureverse,\u2019 A Tribute to Hip-Hop | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"On Monday (August 28), retail giant Walmart and next-gen creative studio People of Crypto Lab (POClab) unveiled \u2018Cultureverse\u2019 \u2013 an immersive virtual experience that pays homage to the 50th anniversary of Hip-Hop and the profound influence of Black culture, according to a press release shared with nft now. 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