{"id":21769,"date":"2023-08-31T17:21:58","date_gmt":"2023-08-31T17:21:58","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/europes-lufthansa-airline-group-launches-nft-loyalty-program\/"},"modified":"2023-08-31T17:21:59","modified_gmt":"2023-08-31T17:21:59","slug":"europes-lufthansa-airline-group-launches-nft-loyalty-program","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/europes-lufthansa-airline-group-launches-nft-loyalty-program\/","title":{"rendered":"Europe\u2019s Lufthansa Airline Group Launches NFT Loyalty Program"},"content":{"rendered":"<div>\n<p class=\"\">Lufthansa Group, the second largest airline fleet in Europe, just announced its NFT-infused loyalty program. It will allow passengers to scan their boarding pass in the Uptrip mobile app and exchange it for NFT trading cards to unlock airline miles, business vouchers, and other travel rewards.<\/p>\n<p>Powered by Polygon\u2019s proof-of-stake (PoS) blockchain protocol, the new program is the brainchild of Lufthansa\u2019s digital innovation unit, Lufthansa Innovation Hub, and its frequent flyer program, Miles &amp; More.<\/p>\n<p>Since its soft launch in spring 2023, Uptrip has experienced 20,000+ registered users with over 200,000 NFT trading cards issued.\u00a0<\/p>\n<p>According to the August 31 announcement, Uptrip is now preparing to move into its second phase \u2013 the launch of a marketplace, which is expected to be released later this year. The app is currently available to download from Apple\u2019s App Store and the Google Play Store.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-is-this-a-sustainable-mechanism\">Is this a sustainable mechanism?<\/h2>\n<p>Kristian Weymar, who heads up new business at Lufthansa Innovation Hub, believes that Uptrip \u201chits a nerve\u201d when it comes to these new Web3-infused technologies.\u00a0<\/p>\n<p>\u201c[Its] in an early stage of development,\u201d he said, noting that while \u201ccuriosity is high,\u201d the European airline giant also is facing questions and hesitations about the technology.\u00a0<\/p>\n<p>\u201cWe make it possible for people to access this new technology,\u201d he added.\u00a0<\/p>\n<p>Christopher Siegloch, Head of Program Development at Miles &amp; More, said that Uptrip\u2019s gamification elements introduce passengers to these technologies \u2013 specifically NFTs, in a \u201cfun way.\u201d He teased that they are currently testing a new feature in the Miles &amp; More ecosystem.\u00a0<\/p>\n<p>But does this mechanism actually have long-term viability? <\/p>\n<p>The biggest challenge we continue to see across these \u201cnew and innovative\u201d applications of NFT technologies is understanding the \u201cwhy\u201d behind these integrations. With the primary objective of onboarding as many consumers into this next wave of interactive online experiences, many leading brands have missed the mark in enhancing an already established ecosystem by asking consumers\/users to \u201cdo something new\u201d that requires additional work and understanding as to what these technologies are.\u00a0<\/p>\n<p>In short, consumers right now don\u2019t need to worry about the underlying technology that is powering their experiences \u2013 all they care about is familiarity and whether or not the product or service does what they need it to do. In most cases, they don\u2019t care about how it works.\u00a0<\/p>\n<p>This year proved to be a difficult year for Europe\u2019s leading airlines. However, the German-based airline group ranks second under Ryanair, which carried the most travelers in Europe in 2021 at 72.4 million in comparison to Lufthansa at 46.9 million.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-etihad-airways-and-horizon-club\">Etihad Airways and \u201cHorizon Club\u201d<\/h2>\n<p>Earlier this month, United Arab Emirates\u2019 flagship airline carrier, Etihad Airways, also announced its expansion of its loyalty and rewards programs by teasing a new 300-edition expansion to its Polygon-based EY-ZERO1 NFT collection. This allows travelers the ability to \u201cstake\u201d or lock their digital assets in exchange for airline miles.\u00a0<\/p>\n<p>Dubbed \u201cHorizon Club,\u201d the new loyalty program will debut in September, introducing its \u201cstaking-for-miles\u201d feature that will allow travelers to \u201clock\u201d their NFTs and earn Etihad Guest Miles in return, which can subsequently be redeemed for flights, seat upgrades, and other exclusive benefits.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-nfl-rivals\">NFL Rivals<\/h2>\n<p>Another good example we\u2019ve seen to date was this month\u2019s release of \u201cNFL Rivals,\u201d the first-ever licensed game from the NFL, the NFL Players Association (NFLPA), and Mythical Games. While the game does incorporate Web3 technology, it\u2019s not noticeable to players and doesn\u2019t burden them with having to understand or engage with the complexities of blockchain technology.\u00a0\u00a0<\/p>\n<p><em>Editor\u2019s note: This article was written by an nft now staff member in collaboration with OpenAI\u2019s GPT-4.<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lufthansa Group, the second largest airline fleet in Europe, just announced its NFT-infused loyalty program. It will allow passengers to scan their boarding pass in the Uptrip mobile app and exchange it for NFT trading cards to unlock airline miles, business vouchers, and other travel rewards. Powered by Polygon\u2019s proof-of-stake (PoS) blockchain protocol, the new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-21769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Europe\u2019s Lufthansa Airline Group Launches NFT Loyalty Program | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/europes-lufthansa-airline-group-launches-nft-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europe\u2019s Lufthansa Airline Group Launches NFT Loyalty Program | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"Lufthansa Group, the second largest airline fleet in Europe, just announced its NFT-infused loyalty program. It will allow passengers to scan their boarding pass in the Uptrip mobile app and exchange it for NFT trading cards to unlock airline miles, business vouchers, and other travel rewards. 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