{"id":21789,"date":"2023-09-01T02:46:35","date_gmt":"2023-09-01T02:46:35","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/google-introduces-watermarks-to-id-ai-generated-images\/"},"modified":"2023-09-01T02:46:40","modified_gmt":"2023-09-01T02:46:40","slug":"google-introduces-watermarks-to-id-ai-generated-images","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/google-introduces-watermarks-to-id-ai-generated-images\/","title":{"rendered":"Google Introduces Watermarks to ID AI-Generated Images"},"content":{"rendered":"<div>\n<p class=\"\">Google\u2019s DeepMind and Google Cloud revealed a new tool that will help it to better identify when AI-generated images are being utilized, according to an August 29 blog post.<\/p>\n<p>SynthID, which is currently in beta, is aimed at curbing the spread of misinformation by adding an invisible, permanent watermark to images to identify them as computer-generated. It is currently available to a limited number of Vertex AI customers who are using <em>Imagen,<\/em> one of Google\u2019s text-to-image generators.\u00a0<\/p>\n<p>This invisible watermark is embedded directly into the pixels of an image created by Imagen and remains intact even if the image undergoes modifications such as filters or color alterations.<\/p>\n<p>Beyond just adding watermarks to images, SynthID employs a second approach where it can assess the likelihood of an image being created by Imagen.\u00a0<\/p>\n<p>The AI tool provides three \u201cconfidence\u201d levels for interpreting the results of digital watermark identification:\u00a0<\/p>\n<ul>\n<li><strong>\u201cDetected\u201d <\/strong>\u2013\u00a0 the image is likely generated by Imagen<\/li>\n<li><strong>\u201cNot Detected\u201d<\/strong> \u2013 the image is unlikely to be generated by Imagen<\/li>\n<li><strong>\u201cPossibly detected\u201d <\/strong>\u2013 the image could be generated by Imagen. Treat with caution.<\/li>\n<\/ul>\n<p>In the blog post, Google mentioned that while the technology \u201cisn\u2019t perfect,\u201d its internal tool testing has shown accuracy against common image manipulations.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Photo Credit: Google DeepMind<\/figcaption><\/figure>\n<p>Due to advancements in deepfake technology, tech companies are actively seeking ways to identify and flag manipulated content, especially when that content operates to disrupt the social norm and create panic \u2013 such as the fake image of the Pentagon being bombed.\u00a0<\/p>\n<p>The EU, of course, is already working to implement technology through its EU Code of Practice on Disinformation that can recognize and label this type of content for users spanning Google, Meta, Microsoft, TikTok, and other social media platforms.\u00a0The Code is the first self-regulatory piece of legislation intended to motivate companies to collaborate on solutions to combating misinformation. When it first was introduced in 2018, 21 companies had already agreed to commit to this Code. <\/p>\n<p>While Google has taken its unique approach to addressing the challenge, a consortium called the Coalition for Content Provenance and Authenticity (C2PA), backed by Adobe, has been a leader in digital watermark efforts. Google previously introduced the \u201cAbout this image\u201d tool to offer users information about the origins of images found on its platform.<\/p>\n<p>SynthID is just another next-gen method by which we are able to identify digital content, acting as a type of \u201cupgrade\u201d to how we identify a piece of content through its metadata. Since SynthID\u2019s invisible watermark is embedded into an image\u2019s pixels, it is compatible with these other image identification methods that are based on metadata and is still detectable even when that metadata is lost.\u00a0<\/p>\n<p>However, with the rapid advancement of AI technology, it remains uncertain whether technical solutions like SynthID will be completely effective in addressing the growing challenge of misinformation.\u00a0<\/p>\n<p><em>Editor\u2019s note: This article was written by an nft now staff member in collaboration with OpenAI\u2019s GPT-4.<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s DeepMind and Google Cloud revealed a new tool that will help it to better identify when AI-generated images are being utilized, according to an August 29 blog post. SynthID, which is currently in beta, is aimed at curbing the spread of misinformation by adding an invisible, permanent watermark to images to identify them as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-21789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Introduces Watermarks to ID AI-Generated Images | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/google-introduces-watermarks-to-id-ai-generated-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Introduces Watermarks to ID AI-Generated Images | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s DeepMind and Google Cloud revealed a new tool that will help it to better identify when AI-generated images are being utilized, according to an August 29 blog post. 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