{"id":21824,"date":"2023-09-01T22:42:36","date_gmt":"2023-09-01T22:42:36","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/augmented-reality-and-spatial-computing-the-future-of-retail\/"},"modified":"2023-09-01T22:42:47","modified_gmt":"2023-09-01T22:42:47","slug":"augmented-reality-and-spatial-computing-the-future-of-retail","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/augmented-reality-and-spatial-computing-the-future-of-retail\/","title":{"rendered":"Augmented Reality and Spatial Computing: The Future of Retail"},"content":{"rendered":"<div>\n<p class=\"\">Thanks to the successful marketing of Apple\u2019s Vision Pro, spatial computing and augmented reality (AR) are about to get even more exciting and in your face, transforming brick-and-mortar shops into next-gen storefronts.\u00a0<\/p>\n<p>Spatial computing, a vision long held by Silicon Valley, aims to shift interactions with technology away from screens and into physical spaces. Users will engage with technology seamlessly within their environments through voice commands, auditory cues, gestures, and more.<\/p>\n<p>The Apple Vision Pro, which was first teased in June at Apple\u2019s annual WWDC conference, has undoubtedly elevated the status of these technologies simply from the anticipation and promises it\u2019s already marketed.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-spatial-computing\">What is spatial computing?<\/h2>\n<p>Spatial computing is a technological approach that allows for digital interactions to occur seamlessly within our physical environment. Instead of being confined to screens, spatial computing integrates digital information into the world around us. This can be achieved through voice commands, gestures, auditory cues, and augmented reality (AR) visuals. In essence, it merges the digital and physical realms, enabling users to interact with technology as if it were a natural part of their surroundings.<\/p>\n<p>Apple\u2019s CEO, Tim Cook, referenced spatial computing when he first teased the device as \u201cthe first product you look through, not at.\u201d The device is scheduled for release in early 2024 and is part of a bigger movement that is actively working to bridge e-commerce and brick-and-mortar retail.<\/p>\n<p>Diego Di Tommaso, co-founder of the AR metaverse platform Over, told WWD that he has noticed a surge in AR\u2019s popularity since Apple unveiled its Vision Pro. Naturally, he expects that brands will begin exploring new avenues, including physical mom-and-pop storefronts.<\/p>\n<p>In the next six to twelve months, Di Tomasso believes brands will primarily focus on AR activations in physical stores, which could involve integrating AR experiences into store exteriors or incorporating interior elements, such as virtual try-ons or product enhancements to entice customers.<\/p>\n<h2 class=\"wp-block-heading\">Digital and physical realities become one<\/h2>\n<p>This approach has the potential to transform any location into a \u201cstore,\u201d benefiting brands with strong online followings. By beaming store-like experiences with avatars into customers\u2019 homes, online popularity could translate into real-world engagement.<\/p>\n<p>In September, Over will collaborate with Italian fashion company Pinko for an AR activation at a pop-up store in Florence\u2019s Rinascente building. The activation will encompass both exterior and interior AR experiences, including interactive digital products, aimed at promoting a new sustainable product line.<\/p>\n<p>However, Pinko told WWD that while it\u2019s still early, these \u201cexterior and interior AR experiences, including interactive digital products\u201d will help \u201cdrive awareness\u201d towards a new sustainable product line.<\/p>\n<p>Giovanna G. Casimiro, who since 2022, served as Head of Metaverse Fashion Week, has turned her attention towards Phygicode, a consortium that wants to use these virtual technologies to \u201cbring people back to the malls and entertainment centers.\u201d\u00a0<\/p>\n<p>Having recently left Decentraland to step into the role of Phygicode\u2019s Head of Production, Casimiro also shared her belief with WWD that we are about to see the transformation of \u201cphygitality\u201d into a more immersive experience that plays into the growing phases of spatial computing and AR.\u00a0<\/p>\n<p>While realizing these scenarios will take time, tech innovators are appearing more confident in anticipating AR\u2019s next phase residing in retail.\u00a0<\/p>\n<p><em>Editor\u2019s note: This article was written by an nft now staff member in collaboration with OpenAI\u2019s GPT-4.<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the successful marketing of Apple\u2019s Vision Pro, spatial computing and augmented reality (AR) are about to get even more exciting and in your face, transforming brick-and-mortar shops into next-gen storefronts.\u00a0 Spatial computing, a vision long held by Silicon Valley, aims to shift interactions with technology away from screens and into physical spaces. Users [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-21824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmented Reality and Spatial Computing: The Future of Retail | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/augmented-reality-and-spatial-computing-the-future-of-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality and Spatial Computing: The Future of Retail | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"Thanks to the successful marketing of Apple\u2019s Vision Pro, spatial computing and augmented reality (AR) are about to get even more exciting and in your face, transforming brick-and-mortar shops into next-gen storefronts.\u00a0 Spatial computing, a vision long held by Silicon Valley, aims to shift interactions with technology away from screens and into physical spaces. 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