{"id":22066,"date":"2023-09-07T21:54:24","date_gmt":"2023-09-07T21:54:24","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/google-to-allow-nft-gaming-ads-restricts-staking-gambling\/"},"modified":"2023-09-07T21:54:26","modified_gmt":"2023-09-07T21:54:26","slug":"google-to-allow-nft-gaming-ads-restricts-staking-gambling","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/google-to-allow-nft-gaming-ads-restricts-staking-gambling\/","title":{"rendered":"Google to Allow NFT Gaming Ads, Restricts Staking &#038; Gambling"},"content":{"rendered":"<div>\n<p class=\"\">Beginning September 15, you will start to see more NFT gaming ads on Google, as the tech giant recently updated its cryptocurrency advertising policy.\u00a0<\/p>\n<p>The updated policy will now permit advertisements for NFT games that enable players to purchase in-game items like virtual apparel, weapons, or armor, enhancing the gaming experience.\u00a0<\/p>\n<p>However, the updated policy prohibits the advertisement of any and all \u201cgambling or gambling services\u201d \u2013 so don\u2019t expect to see any ads for games that involve:<\/p>\n<ul>\n<li><strong>Games that promote NFT wagering or staking in exchange for the opportunity to win anything of real-world value <\/strong>(including other NFTs);<\/li>\n<\/ul>\n<ul>\n<li><strong>Games that allow players to stake NFTs in exchange for other digital currencies, including the promotion of \u201csocial casino games\u201d that reward players with an NFT<\/strong>;<\/li>\n<\/ul>\n<ul>\n<li><strong>Games that simulate casino gambling, such as poker, slots, or roulette that allow players to potentially win an NFT<\/strong>;<\/li>\n<\/ul>\n<ul>\n<li><strong>Games that promote \u201creal money gambling\u201d destinations, including gambling-related advertisements that appear on your game\u2019s destination<\/strong>.<\/li>\n<\/ul>\n<p>To legally advertise gambling-related content that incorporates NFTs, developers and publishers are required to acquire the appropriate Google Ads certification and adhere to Google\u2019s Gambling and games policy.\u00a0<\/p>\n<p>The revised policy also prohibits NFT casino games and any social betting systems that enable users to wager NFTs, cash, or cryptocurrencies for real-world rewards.\u00a0<\/p>\n<p>Developers and publishers seeking to advertise gambling-related content incorporating NFTs must adhere to Google\u2019s Gambling and games policy and acquire the appropriate Google Ads certification.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-previous-blanket-ban-on-crypto\">Previous Blanket Ban on Crypto<\/h2>\n<p>This shift in Google\u2019s advertising policy marks a notable change since March 2018, where Google enacted a blanket ban on all crypto-related advertising on its platforms. Ultimately, this raised questions about whether this ban would be permanent or subject to review.\u00a0<\/p>\n<p>Scott Spencer, Google\u2019s director of sustainable ads at the time, cited concerns of potential consumer harm as the reason for the cautious approach to cryptocurrency ads.<\/p>\n<p>However, the tech giant lifted the ban in June 2021, permitting certain crypto-related companies, specifically \u201ccryptocurrency exchanges and wallets targeting the United States,\u201d to advertise on the platform. However, these companies were required to be registered with the United States Financial Crimes Enforcement Network as either a money services business or a federal or state-chartered bank entity.<\/p>\n<p>It\u2019s worth noting that the lifting of the ban didn\u2019t leave a pathway for ICO advertisements, DeFi trading protocols, or other mechanisms that sought to promote the buying and selling of crypto or other similar products.\u00a0<\/p>\n<p>The new policy shift signals a more nuanced approach to crypto and blockchain-related advertising, making this an interesting, but highly risky decision by Google\u2019s parent company, Alphabet, to better publicize the nature of the NFT landscape.<\/p>\n<p><em>Editor\u2019s note: This article was written by an nft now staff member in collaboration with OpenAI\u2019s GPT-3.<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beginning September 15, you will start to see more NFT gaming ads on Google, as the tech giant recently updated its cryptocurrency advertising policy.\u00a0 The updated policy will now permit advertisements for NFT games that enable players to purchase in-game items like virtual apparel, weapons, or armor, enhancing the gaming experience.\u00a0 However, the updated policy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-22066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google to Allow NFT Gaming Ads, Restricts Staking &amp; 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