{"id":25007,"date":"2023-11-14T13:23:37","date_gmt":"2023-11-14T13:23:37","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/crypto\/if-blockchain-projects-sold-cars-facts-vs-feelings-in-web3-marketing\/"},"modified":"2023-11-14T13:23:39","modified_gmt":"2023-11-14T13:23:39","slug":"if-blockchain-projects-sold-cars-facts-vs-feelings-in-web3-marketing","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/crypto\/if-blockchain-projects-sold-cars-facts-vs-feelings-in-web3-marketing\/","title":{"rendered":"If blockchain projects sold cars: Facts vs. feelings in Web3 marketing"},"content":{"rendered":"

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If you look closely enough at the Web3 sector through a marketer\u2019s lens, you begin to see a fundamental mismatch between how blockchain and crypto projects market themselves and how effective brands do it in the real world.\u00a0<\/p>\n

Let\u2019s take a look at the car industry as an example to see what I mean. When carmakers reach out to their audiences, what are they projecting?\u00a0<\/p>\n

Here are a few examples of the first words that jump out from the main web pages of household name car firms.\u00a0<\/p>\n