{"id":8247,"date":"2022-02-21T00:52:58","date_gmt":"2022-02-21T00:52:58","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/music\/the-brit-awards-announces-celebrity-nft-collaboration-with-serenade\/"},"modified":"2022-02-21T00:53:02","modified_gmt":"2022-02-21T00:53:02","slug":"the-brit-awards-announces-celebrity-nft-collaboration-with-serenade","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/music\/the-brit-awards-announces-celebrity-nft-collaboration-with-serenade\/","title":{"rendered":"The BRIT Awards Announces Celebrity NFT Collaboration With Serenade"},"content":{"rendered":"
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The BRIT Awards has announced its entry into the world of NFTs. In partnership with eco-friendly NFT platform Serenade, this year\u2019s annual showcase for the UK music industry will feature a groundbreaking collection of 13 NFTs. <\/p>\n

To celebrate the 2022 ceremony, the BRIT Awards have enlisted enigmatic digital artist MRE<\/a> for this innovative new collection. Hosted by Serenade, this initiative will offer fans the opportunity to collect a piece of music history and get closer to the winning artists by owning an official digital collectible potentially featuring the likeness of nominees like Adele, Ed Sheeran, Billie Eilish, and more.<\/p>\n

The sale goes live on Feb. 9 @ 9 a.m. GMT at the BRIT x Serenade NFT marketplace here and will feature 13 NFTs, mirroring the 13 winners from the awards ceremony \u2014 which takes place at the O2 Arena in London on Feb. 8. There will be 250 editions available for each NFT, priced at \u00a310 each.<\/p>\n

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The BRIT Awards 2022 will proudly release its first ever eco-friendly NFT collection created by @mregfx<\/a>. Strictly limited editions will be minted on 9th February and sold at \u00a310 each, with all proceeds going to the BRIT Trust. pic.twitter.com\/iEWn50Z6zg<\/a><\/p>\n

\u2014 BRIT Awards (@BRITs) January 26, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

With this announcement, the BRIT Awards has joined the ranks of the GRAMMY\u2019s and other leading music events in endeavoring to commemorate its 45th year in existence. And while this forthcoming collection of NFTs brings with it an air of excitement and nostalgia, the drop also features a philanthropic mission, with all proceeds raised from the sale to be donated to the BRIT Trust charity fund.<\/p>\n

\u201cNFTs are an exciting new space for The BRIT Awards, and we feel it is really important that we take this opportunity to help support charities such as Nordoff Robbins and The BRIT School through The BRIT Trust,\u201d BRIT Awards\u2019 Director of Digital, Giuseppe De Cristofano said in a statement. \u201cWe\u2019re really excited by the creative from MRE, and we can\u2019t wait to see how fans engage with the collection and commemorate with artists after The BRITs on February 8th.\u201d<\/p>\n

In addition to benefitting the BRIT Trust charity fund, the BRIT awards have gone the extra mile by partnering with eco-friendly NFT platform Serenade to streamline the collecting process for this forthcoming collection. With BRIT Awards NFTs available to purchase via credit or debit card, Serenade\u2019s innovative check-out facility has significantly lowered the barrier of entry into NFTs by functioning as a standard e-commerce cart.<\/p>\n

\u201cFans don\u2019t have to know the first thing about digital wallets and crypto to make a purchase on Serenade, they just need to arrive with a credit card and the love of a favorite artist,\u201d Serenade\u2019s Founder Max Shand tells nft now. \u201cThe BRITs is one of the strongest global music brands and we couldn\u2019t be more excited to \u2014 in the words of Depeche Mode \u2014 take music [NFTs] to the masses.\u201d<\/p>\n

Photos courtesy of the BRIT Awards and Serenade.<\/em><\/p>\n<\/p><\/div>\n