{"id":8263,"date":"2022-02-21T00:57:47","date_gmt":"2022-02-21T00:57:47","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/nft\/disney-launches-specialized-metaverse-team-to-explore-new-storytelling-frontier\/"},"modified":"2022-02-21T00:57:48","modified_gmt":"2022-02-21T00:57:48","slug":"disney-launches-specialized-metaverse-team-to-explore-new-storytelling-frontier","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/nft\/disney-launches-specialized-metaverse-team-to-explore-new-storytelling-frontier\/","title":{"rendered":"Disney Launches Specialized Metaverse Team to Explore \u2018New Storytelling Frontier\u2019"},"content":{"rendered":"<div>\n<figure class=\"image\"><figcaption>Source: AdobeStock \/ ink drop<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p><strong>Disney<\/strong> has created a specialized unit of senior employees and executives to oversee its move into the metaverse.<\/p>\n<p>Per Reuters and the BBC, which claim to have seen a Disney internal memo emailed to staff on the matter, Mike White, an executive who has been with Disney for over a decade, will oversee a team that includes senior leaders.<\/p>\n<p>White has been appointed Senior Vice President of Next Generation Storytelling and Consumer Experiences, the media outlets reported, and he has been tasked with formulating a consumer experience for the Disney metaverse. His team, which is reportedly made up of \u201csenior leaders\u201d has been told to \u201cwork alongside Disney\u2019s creative teams.\u201d<\/p>\n<p>It will reportedly report to Kareem Daniel, the head of Disney Media and Entertainment Distribution \u2013 and to Josh D\u2019Amaro, the entertainment giant\u2019s head of parks, experiences, and products.<\/p>\n<p>This fact could well provide a hint that Disney foresees creating a physical venue where visitors can come to experience its metaverse.<\/p>\n<p>In the memo, the Disney CEO Bob Chapek was quoted as stating that the metaverse was \u201cthe next great storytelling frontier\u201d and the \u201cperfect place to pursue our strategic pillars of storytelling excellence, innovation and audience focus.\u201d<\/p>\n<p>He added that \u201cteams across the company\u201d were also \u201cexploring this new canvas,\u201d adding that he had been \u201cblown away\u201d by their work thus far.<\/p>\n<p>The CEO reportedly wrote:<\/p>\n<blockquote>\n<p>\u201cToday, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories.\u201d<\/p>\n<\/blockquote>\n<p>The move is only the latest development in Disney\u2019s metaverse pivot, however. In November 2021, Chapek told attendees at a quarterly earnings call that \u201cin our own Disney Metaverse,\u201d the firm would \u201cbe able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries.\u201d<\/p>\n<p>Around a month later, it was granted a patent in the United States for a \u201cvirtual-world simulator in a real-world venue.\u201d<\/p>\n<p>Disney has also made non-fungible token (NFT)-related moves, launching its own Valentine\u2019s Day-themed offerings earlier this month \u2013 and, Fox Business reported, posting a vacancy for an NFT \u201cexpert\u201d manager.<\/p>\n<p>____<\/p>\n<p><strong><\/strong><br \/>&#8211; NYSE &#8216;Coming to Metaverse&#8217;, Files NFT-Related Trademark Application<br \/>&#8211; McDonald\u2019s Metaverse Moves: 11 Trademark Applications for &#8216;Virtual Restaurant&#8217; &amp; Virtual Goods<\/p>\n<p>&#8211; The Future of NFTs: A Race Between Traditional Businesses and Crypto-based Financial Services<br \/>&#8211; NFTs in 2022: From Word of the Year to Mainstream Adoption &amp; New Use Cases<br \/>&#8211; Metaverse Trends in 2022: Prepare for More Gaming and New Virtual Experiences with NFTs<\/p>\n<p>&#8211; NFT Market Cools Down Once Again as Crypto Prices Heat Up<br \/>&#8211; NFT Prices \u2018Relatively Independent\u2019 of Broader Crypto Market<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Source: AdobeStock \/ ink drop \u00a0 Disney has created a specialized unit of senior employees and executives to oversee its move into the metaverse. Per Reuters and the BBC, which claim to have seen a Disney internal memo emailed to staff on the matter, Mike White, an executive who has been with Disney for over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-8263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney Launches Specialized Metaverse Team to Explore \u2018New Storytelling Frontier\u2019 | NFT &amp; Crypto News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nftandcrypto-news.com\/nft\/disney-launches-specialized-metaverse-team-to-explore-new-storytelling-frontier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney Launches Specialized Metaverse Team to Explore \u2018New Storytelling Frontier\u2019 | NFT &amp; Crypto News\" \/>\n<meta property=\"og:description\" content=\"Source: AdobeStock \/ ink drop \u00a0 Disney has created a specialized unit of senior employees and executives to oversee its move into the metaverse. 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