{"id":8815,"date":"2022-02-26T13:26:01","date_gmt":"2022-02-26T13:26:01","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/crypto\/is-there-a-future-for-digital-fashion-in-the-metaverse\/"},"modified":"2022-02-26T13:26:05","modified_gmt":"2022-02-26T13:26:05","slug":"is-there-a-future-for-digital-fashion-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/crypto\/is-there-a-future-for-digital-fashion-in-the-metaverse\/","title":{"rendered":"Is there a future for digital fashion in the Metaverse?"},"content":{"rendered":"
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ourtesy of Kat Taylor Cattytay, digital fashion appeared in 2017. However, we began to talk loudly about it only in 2020. It all began five years ago when Kat first made an Instagram post with the caption \u201cVirtual Clothing!!!\u201d<\/p>\n

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Then, there was a collaboration with Adidas, Off-White, Vetements and Balenciaga. These brands were interested in introducing fashion digitalization even before it blew up in the mass media discourse. Note that the COVID-19 pandemic had yet to happen and people were not stuck at home. Thus, there was no need for digital clothing at all. Nevertheless, it happened and fashion digitalization was predicting the future in the virtual realm.<\/p>\n

Related: <\/em><\/strong>Haute Couture goes NFT: Digitalization at the Paris Fashion Week<\/em><\/strong><\/p>\n

Of course, we all have tested virtual clothing in computer games way before Cattytay, but it was far from the fashion. Beggars can\u2019t be choosers, as we say. These were jeans and shirts in the Sims and various armor in Shooters. But, no one could even imagine that in the near future, we would try on brand sneakers in a specially created application or that we would do it even for money, as it happened in March 2021 with the collaboration between Gucci and the Belarussian company Wanna. The first virtual sneakers could be bought in the Gucci application for $12.99 and they could be tried on in Wanna Kiks for $9.00 where, in addition to sneakers, you could purchase them (well, rather take a photo on them) and other accessories.<\/p>\n

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And, it reasonably raises some questions: Why would anyone want it? Who needs it all? What would you do with it? Digital fashion lovers claim that this is how they save the environment. As some put it: There is no need to buy a real thing for a photo on Instagram. Well, but what\u2019s next? What is the percentage of people who will constantly buy digital things for posts on social networks? Would that be just for fun? Would that be all the time?<\/p>\n

There are several probable scenarios. The first one, and the most realistic, is the digital fitting rooms. In order to see how new potential clothing fits you, it would be nice to try it on without leaving your home. It would be wise to attract customers to these potential applications. Some stores are trying to implement this feature. At this stage, however, everything is quite buggy. People are still getting entertained and this feature attracts customers. In general, this gives a picture of the attitude of real users to digital fashion. Currently, it\u2019s like a game for them, while brands see it as a marketing opportunity.<\/p>\n

Related: <\/em><\/strong>Blockchain-enabled digital fashion creates new business models for brands<\/em><\/strong><\/p>\n

Digital fashion and gaming industry <\/h2>\n

Next, where we can use digital fashion is, of course, computer games. For example, with the landmark collaboration between Balenciaga and Fortnite, buying a Balenciaga-inspired skin in the game grants you the opportunity to buy the piece in real life. <\/p>\n

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You\u2019ve dressed up yourself, then dress up your character \u2014 what a stroke of genius for gamers. Fortnite generally makes good money on built-in purchases, as users have spent over a billion dollars on in-game purchases for their characters.<\/p>\n

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However, there is an issue with interoperability: The purchased skin for one game will not work in another. You dress up your character but you\u2019ll no longer have your photo for social media. In such a way, we got Moschino skins for The Sims and Gucci for Tennis Clash.<\/p>\n

In 2021, Balenciaga presented a collection in a gaming format where all the characters are dressed in the latest season\u2019s clothing. Thus, the cyber aesthetics came into the real-world fashion: what was once only within video games we are starting to wear in the real world<\/p>\n