{"id":9069,"date":"2022-03-06T12:31:42","date_gmt":"2022-03-06T12:31:42","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/metaverse\/vice-launch-viceverse-virtual-working-hub-in-decentraland\/"},"modified":"2022-03-06T12:31:43","modified_gmt":"2022-03-06T12:31:43","slug":"vice-launch-viceverse-virtual-working-hub-in-decentraland","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/metaverse\/vice-launch-viceverse-virtual-working-hub-in-decentraland\/","title":{"rendered":"Vice Launch Viceverse Virtual Working Hub in Decentraland"},"content":{"rendered":"
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The worlds of architecture, online media, and Web3 are colliding, as cultural media platform Vice has teamed up with Bjarke Angels Group (BAG) architects to launch a virtual HQ in the Decentraland metaverse.\u00a0<\/span>The new digital construction will be called Viceverse, and will serve as the hub of innovation for the company\u2019s creative culture agency, Virtue.<\/p>\n

In addition to its innovation lab-like qualities, Viceverse will essentially function as a new virtual office for\u00a0Virtue<\/strong>, which, according to Vice, will allow the company arm to explore new ways to collaborate with their portfolio of high-profile clients, which includes the likes of Coca-Cola and Beats by Dre.\u00a0<\/span><\/p>\n

BAGS\u2019s design for Viceverse is unique to say the least, as it is centred around a \u2018parametric wayfinding tunnel\u2019 that\u2019s embedded into a larger cube-shaped exterior. To begin with, the building will consist of two floors, as well as a secret one, and will include an NFT gallery<\/strong> and an array of other interactive and functional spaces. As the project develops, another ten floors will be added, as well as continuous upgrades to each floor.<\/p>\n

Vice\u2019s creative director Morten Grubak has since spoken on what Viceverse will bring to the media outlet: \u201cIt\u2019s not about just getting in there and planting a flag, we wanted to do it in style with aesthetics and ideas when creating, so we teamed up with BIG. It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big-scale campaign. That\u2019s why we set up an office\u201d.<\/i><\/p>\n

Viceverse will also have specially reserved spaces for experiments with DAOs and Web3 technology, which is in tune with the ambition of Virtue\u2019s new co-president, Chris Garbutt, who wishes to limitlessly expand the virtual space.<\/p>\n

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