{"id":9549,"date":"2022-03-24T11:12:16","date_gmt":"2022-03-24T11:12:16","guid":{"rendered":"https:\/\/nftandcrypto-news.com\/metaverse\/estee-lauder-to-offer-free-skin-serum-nft-at-metaverse-fashion-week\/"},"modified":"2022-03-24T11:12:17","modified_gmt":"2022-03-24T11:12:17","slug":"estee-lauder-to-offer-free-skin-serum-nft-at-metaverse-fashion-week","status":"publish","type":"post","link":"https:\/\/nftandcrypto-news.com\/metaverse\/estee-lauder-to-offer-free-skin-serum-nft-at-metaverse-fashion-week\/","title":{"rendered":"Est\u00e9e Lauder to Offer Free Skin Serum NFT at Metaverse Fashion Week"},"content":{"rendered":"
It appears Decentraland\u2019s inaugural Metaverse Fashion Week (DMFW) has no intention of closing its illustrious line-up list, as now, American cosmetic brand Est\u00e9e Lauder have announced their participation<\/strong> in the virtual celebration.<\/p>\n As you may\u2019ve guessed, lathering on face cream, applying make up, or spraying perfume aren\u2019t necessarily activities associated with a typical catwalk show, which is why the female beauty brand is steering clear of the runway scene, and is instead offering a collection of free NFTs via a unique, serum-inspired experience.<\/p>\n At an unconfirmed location in the event, Est\u00e9e Lauder have constructed a building-sized \u2018bottle\u2019 based on its flagship, Advanced Night Repair Serum, which fashionistas can further enter in order to receive a free NFT. Just as the brand\u2019s products intend to do so in the physical world, the NFT will serve as a facial cream to uplift the complexion of the recipient\u2019s avatar,<\/strong> whereupon application, its virtual skin will be left with a glowing, radiant look.\u00a0<\/span><\/p>\n As you\u2019d expect in a Fashion Week, and through participation from the likes of Tommy Hilfiger, Dolce & Gabbana, Selfridges, and more, the event, which takes place between March 24th and March 27th, will host ample opportunity for fans to satisfy their stylistic kicks and receive corresponding fashion NFTs whilst doing so.<\/p>\n With this in mind, Est\u00e9e Lauder\u2019s novel introduction essentially fills in a gap in the event\u2019s market, as now, to complement their new vogue acquisitions, visitors will be able to round off their luxury aesthetic by consulting the excellence of Est\u00e9e Lauder and its avatar face cream NFT.<\/p>\n Follow Est\u00e9e Lauder >> Twitter<\/a><\/b><\/p>\n Want more? <\/b><\/p>\n